Video Savvy Express Course
For Marketers producing video
If you are a member of a marketing team tasked with producing content marketing videos or video blogs in-house, this course helps you save a lot of headaches.
We should know.
We produced such programs for corporate clients in Singapore and Malaysia for more than a decade, and have compiled all our learnings in this course, "Video Savvy – Express course for marketers producing video".
By learning from the experience of other marketers in Southeast Asia, you are on the fast-track to producing video content frequently, and without fuss.
Get more likes, shares and comments, have your videos approved by management faster, and enjoy producing them in-house.
Chances are, you might have already had some bad experiences, which resulted in the production overrunning in cost or time, or you just don't know where to start.
Whether you are engaging an external video production company or not, this course puts you on the fast-lane to a smooth production delivered on-time and on-budget.
Mark Laudi
Former CNBC Anchor/Producer and Communications Coach
Mark is an accomplished media mentor, business conference anchor, and radio and financial television current affairs show host.
He is a veteran of the traditional and new media, with 25 years' experience in print, radio, television, new and social media.
Since leaving television in 2006, Mark has become mentor to Senior Leadership Teams at multinational companies in Asia and the Middle East.
Between 1999 and 2006, Mark anchored and produced regional network television business news programs at CNBC Asia Pacific. He anchored Squawk Box, and filled roles including Australia Editor, and Sydney Bureau Chief. From 1997-1999, Mark hosted news programs at MediaCorp, and was a member of the inaugural production and presentation team of English-language talk radio station 938NOW.
He started his media career at age 21, becoming Australia's youngest current affairs show host at ABC Radio. Having spent many years in South Africa, Germany and Australia, Mark has called Singapore home for more than 22 years.
He is a Gallup-certified CliftonStrengths coach, and a member of the Asia Pacific Association of Communications Directors (APACD), the Singapore Institute of Directors (SID), SGTech, AustCham Singapore, the Investor Relations Professionals Association of Singapore (IRPAS), and Singaporean-German Chamber of Industry & Commerce (SGC).
When he is not coaching top executives in presence and media skills, he is a presenter himself at numerous business conferences and events as conference anchor or moderator.
FAQs
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Stop your in-house video production becoming the project from hell.
No other course presents the street smarts in overcoming unforeseen difficulties in how to produce video, or in working with an outsourced video production company.
If you are a member of a marketing team tasked with producing content marketing videos or video blogs in-house, this course helps you save a lot of headaches.
Chances are, you might have already had some bad experiences, which resulted in the production overrunning in cost or time, or you just don't know where to start.
Whether you are engaging an external video production company or not, this course puts you on the fast-lane to a smooth production delivered on-time and on-budget.
We should know.
We produced such programs for corporate clients in Singapore and Malaysia for more than a decade, and have compiled all our learnings in this course.
By learning from the experience of other marketers in Southeast Asia, you are on the fast-track to producing video content frequently, and without fuss.
Get more likes, shares and comments, have your videos approved by management faster, and enjoy producing them in-house. -
Will I learn how to shoot video?
No, unlike other courses, Video Savvy tackles all the problems you are likely to encounter when producing videos which no one else likes to talk about.
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How can you be sure these problems will come up?
Because they always do. Different stakeholders have a variety of ideas for how your video should be produced. Sooner or later, you will be debating what colours to use, whether and where to place your logo, what music to use, how to edit or cover boring parts, whether your subtitles should be one line or two, white-on-black or black-on-white, faithfully following grammatically incorrect speech or corrected, and so on. Fixing these issues later costs time and money. Spending S$97 on this course now will save you thousands of dollars later.
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Do I need equipment?
No, this course walks you through everything you need to know before you pick up a camera.
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How long do I have to take this course?
From the time you sign up you have a whole year (12 months) to take the course. It should take you no more than a few hours to complete.
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Do you offer refunds?
As this is an online course unfortunately we cannot offer refunds.